LAUP's first-ever outdoor campaign to increase awareness and public education about the preschool cause launched this month! The unmistakable LAUP awareness-building campaign is currently featured on more than 300 MTA bus backs, sides and more than 1,500 interiors. The ‘LAUP’ routes will run throughout LA County. As part of LAUP's communications strategy, the campaign centers on a new message platform of DREAM BIG—CHOOSE PRESCHOOL. The subtext highlights a career choice that takes the child into becoming Tomorrow's Hero, Tomorrow's Doctor, etc. and reflects the hopes and dreams we heard from our LAUP children during the Week of the Young Child.  Part of our plan was designed to evoke a deeper meaning of the preschool cause, while taking small steps to creating greater public will.  The outdoor campaign includes both English- and Spanish-languages and uses LAUP's new branding and imagery.

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